The Alliance for Historic Hillsborough manages the Hillsborough Visitors Center and Gift Shop, and is the primary resource for visitors to the town. The Visitors Center, located at 150 East King Street in the historic Alexander Dickson House is a resource for anyone looking for interesting places to see, activities to enjoy, and places to stay, eat, and take in natural beauty.
The gift shop features Hillsborough themed promotional items - T-Shirts included! - books about Hillsborough, local artisan items, and other town-themed gems.
The Alliance also works with the Hillsborough Tourism Board to manager an active publicity program to promote Hillsborough to the rest of the world. This includes the creation of printed materials, public relations, and management of the town's tourism website.